Especially around the Super Bowl every year, where the world’s biggest brands market the hell out of their products – some eliciting raw emotion and others promoting downright ridiculousness for the sake of memorability – branding is top of mind for me. Now as a marketer professionally, I […]
My dad is notorious for being a Christmas Eve holiday shopper. Now, my mom growing up (and still) is the predominant gift shopper and wrapper for our family. Yet, every year, my dad drives into the town of Middlebury to find one special gift for everyone on his […]
One of my favorite parts of Christmas is shopping for stocking stuffers. Just because the gifts are tiny doesn’t mean you can’t come up with inventive gifts to fill up a stocking. Plus, if you want to gift useful Vermont-made stocking stuffers, there are so many options for […]