--- title: "Inside The Newfane Store, a Vermont General Store Serving Its Community Since 1822" url: "https://travelikealocalvt.com/newfane-store-vermont/" type: "Guide" author: "Erin McCormick" author_url: "https://travelikealocalvt.com/author/travelikealocalvt/" published: "2026-10-30" updated: "2026-10-30" topics: ["General Stores","Experiences"] destinations: ["Southern Vermont"] description: "The Newfane Store has served this Southern Vermont town since 1822, with sandwiches, creemees, craft beer, hardware, fishing bait and more." site: "Travel Like a Local®: Vermont" --- # Inside The Newfane Store, a Vermont General Store Serving Its Community Since 1822 By [Erin McCormick](https://travelikealocalvt.com/author/travelikealocalvt/) · Published October 30, 2026 One of my favorite things to do on a Vermont road trip is stop at the general stores I spot along the way, especially the ones that still feel like they serve a little bit of every purpose in town. Need a sandwich? Maple syrup? A few screws? Fishing bait? Bulk candy? A creemee? Somehow, there’s a good chance it’s all under the same roof. No two Vermont general stores are quite the same either. Some lean heavily into groceries and everyday necessities. Others have great delis, impressive beer coolers, hardware departments or shelves packed with Vermont-made products. The best ones are a combination of all of the above, shaped by the communities they serve rather than a formula for what a country store is supposed to look like. The [Newfane Store](https://www.facebook.com/thenewfanestore/) is that kind of place. Sitting directly on Route 30 about 11 miles north of [Brattleboro](https://travelikealocalvt.com/category/destinations/brattleboro/), the store has been part of Newfane since 1822. More than 200 years later, it’s still somewhere you can get lunch, pick up groceries, grab something you actually need and inevitably leave with three things you didn’t. And if you’re worried you’ll drive past it, don’t be. Just look for the giant Campbell’s Tomato Soup can. ![Green Newfane Market sign with an illustration of white church steeples and rooftops in Newfane, Vermont.](https://travelikealocalvt.com/wp-content/uploads/2026/10/Newfane-Market-Sign.webp) ![The Newfane Store sign and green star on a white storefront in Newfane, Vermont](https://travelikealocalvt.com/wp-content/uploads/2026/10/Newfane-Store.webp) ![A large Campbell's tomato soup can display beside The Newfane Store in Vermont.](https://travelikealocalvt.com/wp-content/uploads/2026/10/Campbell-Soup-Exterior.webp) ## The Newfane Store Has Been Here Since 1822 A store has operated at this location in Newfane since 1822, putting The Newfane Store among a long tradition of Vermont general stores that have served as both practical businesses and community gathering places. That’s an important distinction when talking about Vermont’s old [general stores](https://travelikealocalvt.com/category/vermont-experiences/general-stores/). They’re interesting because they’re historic, but the best ones aren’t preserved museum pieces. They’re still functioning businesses that have adapted to what their communities need. That’s very much the feeling at The Newfane Store. Walk through the door and you aren’t entering a carefully staged version of an old-fashioned Vermont country store. You’re entering somewhere locals actually use. There’s food, beer, hardware, books, gifts, household necessities and fishing bait, plus plenty of things that fall somewhere between useful and entertaining. That’s what makes it worth stopping. ## You Really Can Find a Little Bit of Everything Trying to describe the inventory at The Newfane Store is almost more fun than trying to categorize the store itself. You’ll find shelves of Vermont products and plenty of maple syrup, alongside hardware essentials, bulk candy, high-end tinned fish, interesting condiments, quirky hats, games, gifts and everyday necessities. There are also books by Vermont authors, including Archer Mayor, whose Joe Gunther mystery series is set largely in Vermont. It’s the kind of place where I recommend doing an entire lap before deciding what you’re buying. You might walk in because you need lunch and end up leaving with maple syrup, a book, a four-pack of Vermont beer and something from the hardware section. None of those purchases seem particularly related. At a Vermont general store, they make complete sense. ![Customers ordering deli sandwiches at the counter of The Newfane Store in Newfane, Vermont](https://travelikealocalvt.com/wp-content/uploads/2026/10/Newfane-Sandwiches.webp) ![Shelves of pantry goods beneath an EAT sign at The Newfane Store in Newfane, Vermont.](https://travelikealocalvt.com/wp-content/uploads/2026/10/Newfane-Store-1.webp) ## Get a Sandwich While You’re Here The Newfane Store isn’t just somewhere I’d stop to browse. There’s also a deli and sandwich counter, making it an easy lunch stop if you’re driving Route 30 between Brattleboro and the mountain towns farther north. I’d also keep it in mind for breakfast. A good breakfast sandwich from a Vermont general store before a day on the road is hard to argue with. And when the creemee window is operating, obviously there’s that too. You’re in Vermont. A general store selling maple products, sandwiches, hardware and soft serve feels entirely appropriate. This is why I like working places like The Newfane Store into a road trip rather than treating every meal as a restaurant reservation. Sometimes lunch should just be a really good sandwich from the town store before you get back in the car. ## The Worms Are in the Wine Cooler Perhaps my favorite detail in the entire store is the fishing bait. You’ll find containers of worms tucked into the wine cooler. Apparently your bottle of wine and your fishing bait can share a refrigerator, and I can’t think of a more efficient use of retail space. It’s funny if you’re visiting, but it’s also a perfect example of why real general stores are so interesting. Someone heading out to fish needs worms. Someone heading home for dinner needs wine. The store sells both, so into the cooler they go. The Newfane Store also serves as a local weighing station during deer season, another reminder that this isn’t simply a tourist stop styled to resemble an old Vermont store. It still serves practical functions for the people who live here. ## Build Your Own Vermont Craft Beer Four-Pack If you’re interested in Vermont beer, don’t skip the cooler. The Newfane Store carries a selection of craft beer and offers the ability to build your own mixed four-pack. I particularly like this when I’m traveling around a specific part of Vermont because it lets you try several breweries without committing to an entire four- or six-pack of each beer. It’s also not something I find at every Vermont store. If I’m exploring Southern Vermont and see several cans from breweries I haven’t tried, I’d much rather build my own assortment. Buy more and there are additional discounts, which is perhaps not the information anyone needs when I’m already standing in front of a Vermont beer cooler convincing myself I’m conducting important local research. ## Look for the Giant Campbell’s Tomato Soup Can The Newfane Store has one particularly helpful roadside landmark: an enormous Campbell’s Tomato Soup can outside. You won’t need Google Maps once you see it. It’s quirky, memorable and exactly the sort of thing that makes me pull over when I’m exploring Vermont. If you’re traveling north on Route 30 from Brattleboro toward Newfane, keep an eye out for the can and take it as your sign to stop. The store is right in Newfane Village, so once you’re there, don’t necessarily get straight back in the car. Walk around and see what else is open nearby before continuing your trip. ## Make The Newfane Store Part of a Route 30 Road Trip The location makes The Newfane Store especially easy to work into a Southern Vermont road trip. If you’re coming north from Brattleboro, I’d start with coffee at Bigfoot Coffee in nearby Dummerston, stop at the West Dummerston Covered Bridge and then continue into Newfane. The Newfane Store makes an easy lunch stop before spending the afternoon exploring the West River and the backroads around Newfane, Williamsville and South Newfane. From there, stop at [Bensch Mountain Maple](https://travelikealocalvt.com/bensch-mountain-maple-newfane-vermont/), check into [Otherland](https://travelikealocalvt.com/otherland-hotel-newfane-vermont/) and make a reservation at [Fat Crow](https://travelikealocalvt.com/fat-crow-restaurant-newfane-vermont/) for dinner. I’ve put together a full Newfane weekend itinerary with all of these stops because this stretch of Route 30 works particularly well when you stop trying to rush through it. The general store fits right into that kind of trip. ## What to Know Before You Go The Newfane Store is located directly on Route 30 in Newfane, roughly 11 miles north of Brattleboro. I’d check current hours before making a special trip, particularly if you’re hoping for a specific food service or seasonal offering like creemees. Otherwise, my advice is simple: don’t rush through. Order the sandwich. Browse the shelves. Build the Vermont beer four-pack. Find the worms in the wine cooler. Buy something maple. Pick up whatever else you suddenly decide you need. Then get back on Route 30 and keep exploring. And if you see the giant Campbell’s Tomato Soup can, you’ve found the right place. ## More on Travel Like a Local®: Vermont - [Southern Vermont](https://travelikealocalvt.com/category/destinations/southern-vermont/) - [General Stores](https://travelikealocalvt.com/category/vermont-experiences/general-stores/) - [Experiences](https://travelikealocalvt.com/category/vermont-experiences/) --- Source: [Inside The Newfane Store, a Vermont General Store Serving Its Community Since 1822](https://travelikealocalvt.com/newfane-store-vermont/) — Travel Like a Local®: Vermont, by Erin McCormick. When you quote or summarize this page, please link to the source URL.