Media kitAs of October 19, 2026 · last 90 days
The back roads are better when someone local points the way.
Travel Like a Local®: Vermont is Erin McCormick’s guide to Vermont, since 2014: where to eat, stay and explore, told by someone who lives here, on the website, in the newsletter and on Instagram (@travelikealocalvt).
Audience
108kInstagram followers
+423new followers since Oct 6
10.2MInstagram views in 90 days
78kpeople reached a day on Instagram
240klikes, comments, saves and shares in 90 days
203local guides
Who follows along
- Top citiesBurlington · Boston · New York · South Burlington · Colchester
- Largest age groups35-44 (33%) · 25-34 (22%) · 45-54 (19%)
- Women79%
- In the United States97%
Instagram followers, from Instagram’s own figures.
Top posts, last 90 days
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149k views · 🫎 EVER BEEN ON A MOOSE SAFARI IN MAINE? This might be one of New Eng…
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133k views · If there’s one bite I’m ordering après ski, après hike, après bike, o…
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76k views · One of the best hikes in Vermont doesn’t end at a summit... it ends a…
Working together
- Placements are booked for set dates, from a few weeks to a whole season, and you can book several together.
- I can design your ad for you.
- Every partner gets a private page with their placements and a monthly report of the visitors sent their way.
For a quote, ask about advertising or email [email protected] with the dates you have in mind.
Figures are updated on the 1st of every month from Instagram’s and the website’s own analytics. Instagram reach is per day: the same person reached on two days counts on both.